EzOnboard is a product used by large enterprise teams to automate their onboarding and off boarding process. It is a high ticket product as well.
Our goal of this campaign was to pull in quality SEO traffic, which is much tougher and much more scarce when your ICP are large enterprises. Although, we made it work. We were able to scale to 48 qualified clicks per day.
Our biggest win has to do with a handful of integrations articles which rank for keywords that enterprises are looking for when they want to transition employee management systems.
The reason we know the traffic is qualified is due to the systems they are searching up about, which small businesses don't use as often.
Since we didn't target unqualified traffic, our overall total monthly traffic is lower relative to other markets, although it is more qualified per visitor because of this.
We just scaled over 750 organic visitors per month after 6 months of SEO work.
