Case Study: 100 Monthly Traffic to 1.5k Monthly Traffic in 3 Months

Briefpoint is a legal software with a unique and relatively new product in the market. We started with Briefpoint with the intent to outrank their unique competitors. The product, it being so new is starting to pick up traffic and eyeballs, we wanted to ensure Briefpoint was dominating the market prior to the search volume increasing dramatically, that way they're at the forefront of it all.

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We were able to skyrocket Briefpoint's traffic overnight. A huge spike in impressions is also an indicator of the beginning of ranking for tons of keywords across the board.

Briefpoint was getting only 100 or so organic traffic monthly, the founder put out blog articles, and having a great product in general, and being an expert on the subject, a few of the articles were able to do well. What was missing was the targeted SEO aspect, as well as the right keyword targeting.

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Once we implemented the following, we saw results take place:

1. High volume of content monthly

2. Targeting the keyword per article, rather than just speaking authoritatively (better SEO structure)

3. Targeting keywords with easier difficulty and higher volume

4. Supporting keywords with backlinks

5. Improving CTA's on articles

6. Creating "programmatic SEO" plays

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We're now ranked for dozens of keywords in the #1 and top 3 positions, and are now presented as an authority in the market, with a new product in the legal industry.